Your first quarter sets the tone. Here is a simple plan that builds real pipeline without burning your list.
Weeks 1 to 2: learn the buyer
Talk to five customers before you send a single cold email. Their words become your best copy.
Weeks 3 to 6: build the motion
- One tight ICP, one clear message.
- Small batches, measured daily.
Weeks 7 to 12: scale what works
Double down on the segment that replies. Cut everything that does not.